Bridging the Gap between Print & Digital
What are Tags and how do they work?
A Tag is a 2D barcode that links to an online destination when scanned with a Smartphone. Users can view this destination to find out more information about your business.
What are the benefits of including a Tag in my display ad?
- Promote to a growing number of mobile users.
- Engage with your customers. Special offers or coupons are a great enticer to get customers in your door.
- Get more value out of your print directory advertising by providing additional information.
- Easily connect customers to your other marketing pieces and build your brand.
- Provide up-to-date information at your Tags destination as you update your website, online coupon, contact info, etc.
- Best of all, Tags are FREE! There is no additional cost to place a Tag in your print directory display ad.
Where should my Tag link to?
Tags are most effective when they provide useful information to a customer that either educates them about your business or provides a special offer.
Below are examples for your Tag destination (shown at actual size):
